Freejump signs agreement with the dressage giant Helgstrand
Good equipment is an essential factor in performing at the highest level – and we are delighted to be partnering with Helgstrand, a major player in dressage, by becoming the official stirrup supplier to all Helgstrand teams. This is a mutual collaboration, where Helgstrand will contribute to the development of a dressage line and, at the same time, riders will have the pleasure to ride with Freejump products.
Freejump is already an established and highly respected brand among show jumping and eventing riders around the world, being widely recognized for its innovative and high-tech products. The time is right to expand into the dressage market, and we see great benefits in working with Helgstrand.
“Our products are used by show jumping riders around the world, and with this new partnership, we can now anticipate the demand for products suitable for dressage enthusiasts. There is no doubt that Helgstrand is the perfect partner for us, as not only can they bring invaluable knowledge, but they can also help us go even further and position ourselves among the leading equestrian brands,” says Yann Dubourg, CEO of Freejump System.
“We are proud to welcome Freejump as a new partner. Our colleagues at Beerbaum and Riesenbeck International stables have been partners for many years and have been using their products for years. Having tested them ourselves, I am sure that we are able to develop an innovative dressage line with our own ideas. Products that offer the dressage rider optimal support, safety and comfort, whether at the amateur or professional level,” says Andreas Helgstrand.
Following the partnership between Andreas Helgstrand and Ludger Beerbaum, Freejump’s iconic rider for many years, and the creation of the Global Equestrian Group (GEG), in early 2021, the link between Freejumpsystem, the world leader in technical stirrups, and Helgstrand, the giant of the dressage world, appeared to be a natural fit.
In addition to stirrups, Freejump System supplies Helgstrand riders with airbag to use for breaking-in young horses. All riders at the Helgstrand locations in Denmark, Germany and the United States will be using the new stirrups this spring.
Freejumpsystem enters the world of dressage through this association with Helgstrand Dressage.
You can find Freejump products at the open house at Helgstrand Germany in Syke on April 30, 2022, at Riesenbeck International and at the competitions organized by Helgstrand Event.